Years ago I saw the movie, "How To Lose A Guy in 10 Days." In the movie, Matthew McConaughey plays an advertiser in a small New York ad firm. And, as silly as it is, I saw that and said, "that's what I want to be."
So, to pursue this dream career in advertising and branding, I chose marketing management as a major at Virginia Tech. I expected to be taught sales tactics, the magic "Four Ps" (price, product, place and promotion) and research methods—basic marketing principles and skills, right? Wrong.
I didn't learn just bold words in textbooks—frankly, because the real world doesn't operate like it does in a textbook. Instead I learned, as cliche as it sounds, real-world skills. Seriously though. In my time in Pamplin, I've been given the opportunity to rebrand a local grocery store, meet top executives in the world's largest advertising agencies and found my own company. I don't think you can get much more real-world than that. And, I know when I graduate that I have an edge in the job market—not because I memorized bold words, but because of the opportunities I was given and took advantage of. Not because I attended every lecture, but because I'm a Pamplin graduate.
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